Welcome to The Social Arena! Since this is our first post, we wanted to take a minute to introduce ourselves.

Hailing from New York, Founder/CEO Nicole Arena has a background in business and design. She spent eight years working in luxury fashion buying before turning to the event industry, when she started working for the renowned Mindy Weiss – and eventually founded her own LA-based company, Green Ribbon Parties. As a go-to expert on all things event-related, Nicole's friends and clients would always ask her for restaurant suggestions to host private gatherings, whether it be for a rehearsal dinner, baby shower, or office party. After countless hours spent researching individual restaurants (and their private event capabilities), it dawned on her that in such an increasingly streamlined world, there should be an easier, more centralized resource for people to find and book such events – and thus, the idea for The Social Arena was born.

The goal of The Social Arena is to help both individuals and businesses connect with the right spaces – and create memorable experiences – in order to host anything from a meeting to a celebration. With a database of highly curated restaurants, private rooms, and venues across the city, it will serve as a resource for people looking to create all-inclusive, sophisticated party experiences available through the ease of a few clicks, all without the aid of an event planner.

With a projected launch date in Summer 2018, The Social Arena is currently in beta, meaning that our team is working diligently on the site over the coming months. In the meantime, we’ll be sharing our love for all things event related in our Journal and newsletter to get you excited for the big debut. We’ll have some friends drop by with their thoughts on their favorite spots and celebrations, interviews with chefs, and entertaining tips and tricks, among other topics…so stay tuned! We can’t wait to help you.

Cheers,
The Social Arena Team